Baby food and toddler food: meet our products

just. is fully committed to offering a healthier and fresher alternative. All our baby and toddler food is organic and vegetarian, and our recipes received the enthusiastic approval of a renowned dietician.

Because getting a good start in life is so important, just. began by focusing on the littlest ones, making vegetable purées for babies and toddlers. But our offer will continue grow, just like your son or daughter, whom we will soon be spoiling with fruit purées, fresh spreads and vegetable nuggets.

Accessible and easily digestible

Our purées are not just vegetarian; they contain vegetables that are grown in Belgium almost all year round. We consciously opt for accessible, easily digestible veggies. This allows your child to gradually move on to solid food. In addition, the orange and green vegetables we use are rich in various nutrients. When your baby is six months olds, you can start introducing proteins, such as tofu. Tofu is made by coagulating soy milk; it has a neutral flavour, yet it does add extra creaminess to our purées. Do you want to feed your child fish or meat? Just add it, fresh, to our purées and you’re good to go. Easy!

Just like you would cook yourself

No matter which purée you pick, all just. ingredients come straight from Mother Nature. Added sugars, salt, preservatives, colourants, fragrances or flavourings are no-goes for us; we stick to vegetables and extra virgin first cold pressed olive oil. Just like you do at home. The only difference is that we take the hassle of cooking out of your hands (again, we do things just like you: steaming and puréeing), so you only have to heat the purées. Enjoy!

No cow milk, no eggs

Our purées are not only fresh and healthy; they are dairy-free and egg-free to boot. And you won’t find lactose, gluten, nuts, shellfish, fish, wheat, preservatives, flavourings or colourants on our ingredients lists either. Does your child suffer from a food intolerance or an allergy to anything we’ve just mentioned? Then just. will offer the foods that meet your baby’s dietary needs.

What should we make next?

If you have any ideas for new products, please send them to [email protected]. We’re always thinking of new recipes and we’d love to know which healthy, delicious and ready-made foods you’d like to surprise your kid(s) with.