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just. baby food and kids’ food: our story

Hi, I’m Klaartje. I’m a nutritionist, and the proud mom of Lou and just. Curious about the story behind our baby and kids’ food? Then you’ve come to the right page!

Healthy food: the best start in life

Three years ago, I became a mother. I was all for purposeful parenting and naturally wanted to give my son the best possible start in life. Food is an inextricable part of that, especially during the first 1,000 days. This period is not only crucial when it comes to establishing good eating habits and helping children develop healthily; it is also when their food preferences are formed. Our fresh vegetable purées give your little one the best start in life.

The benefits (and joys) of eating together

Moreover, just. grows along with your child, because our product range contains veggie nuggets and veggie discs too. The latter are a hit with young (no chunks!) and old (crunchy crust!), making it easy for your entire family to eat the same food. Eating together is not only great fun; it’s actually also incredibly healthy. Moreover, it allows you to lead by example and encourage your kid to try new foods.

More time for yourself and your little one

I want to actively spend time with Lou, to really be there for him when we play together, and to watch him grow up. ‘Your presence is more important than your presents’: that sums it up perfectly for me. Yet I know full well that being a parent, and having many roles and tasks to juggle, can be quite challenging too. That’s why just. was born. I prepare healthy meals, you heat them and save precious time.

Both delicious and responsible: enjoy!

As a nation of gourmands, we have so many wonderful things to teach our children. Enjoying food, cosiness and pure tastes: that’s part of a good start in life as well, right? Strong opinions about food abound these days, so I like to keep things simple. I use pure, organic and Belgian ingredients, and add no sugar. The just. veggie nuggets and discs have a healthy salt content; our purées even contain no salt at all to keep it safe for the littlest ones.

Healthy baby food and family food: that’s just.
Eating together and eating well: that’s also just.

just. makes life easier and helps you choose well – for your child, for yourself and for our planet.