just. in a nutshell


These days, we are bombarded with opinions on food: from well-meant advice to false advertising. To help you balance this overload of (often conflicting) information, just. is transparent, critical and perfectionist. Trust has to be earned, so we always communicate sincerely.


just. wants to put a smile on your face. We express our respect for the planet by using local, organic and vegetarian ingredients. No finger-wagging here, though; we just want to give Mother Nature a helping hand and make it easy for you to do the same!


Living a healthy life and enjoying it to the fullest: the two are not mutually exclusive. Quite the contrary! You don’t need to deny yourself delicious food to eat well. Our products are pure and pure joy, because there’s nothing lovelier and cosier than people coming together around the table.